In 2016, African Americans continue to be an under-served demographic online. Despite the fact that we have a big presence on the most popular social and e-commerce platforms, no one is marketing to us. That means Black consumers online miss the best offers and are forced to go and find deals ourselves or create them.
If you are an African American entrepreneur and can effectively market to our people (while getting the other aspects of running your business right), you will have a competitive advantage over companies that choose to ignore Black online shoppers.
To help you understand what the landscape looks like today, we have created an infographic featuring digital marketing trends related to African Americans. Use this information to drive traffic to your site and to develop an online marketing strategy for your business.