If you run your own website, you are in business for yourself. The better equipped you are to run the business that is your website, the more successful you will be as an entrepreneur.. You dont need to go back to college to learn the things you need to know to build an enterprise – learn from the best minds in the world by purchasing the books that they have written.
- Accounting and Finance
- Big Business
- Business Acumen
- Business Ethics and Social Responsibility
- Business and Corporate Law
- Human Resources
- Intellectual Property
- International Business
- Real Estate
- Renewable Energy
- Small Business
- Strategic Planning
Accounting and Finance-Top
In todays environment of cut-throat competition and razor-thin profit margins, mastering the fundamentals of financial management is a must for everyone with a stake in their companies and in their own professional futures. This book is a practical and basic guide for managers, entrepreneurs, seasoned executives, and teachers. This edition also features updated interactive templates, study questions, and an online instructor’s guide.
Clear and simple demonstrations cover how the balance sheet, income statement and cash flow statement work together to offer a “snapshot” of any company’s financial health, with each term defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example with a uniquely visual approach.
Harvard Business Essentials are comprehensive, solution-oriented paperbacks for business readers of all levels of experience. Calculating and assessing the overall financial health of the business is an important part of any managerial position. From reading and deciphering financial statements, to understanding net present value, to calculating return on investment, Finance for Managers provides the fundamentals of financial literacy. Easy to use and nontechnical, this helpful guide gives managers the smart advice they need to increase their impact on financial planning, budgeting, and forecasting.
This easy to understand book walks you through:
- The essential concepts of finance, so you can ask intelligent questions and understand the answers
- Vital statements and reports, with sections on pro forma financial statements and expensing of stock options
- The auditing process–what is measured, how it’s measured, and how you can help ensure accuracy and completeness
Believe it or not, many managers can’t read a balance sheet, wouldn’t recognize a liquidity ratio, and don’t know how to calculate return on investment! Worse, they have no idea where the numbers come from or how reliable they are. In Financial Intelligence, the authors teach the basics of finance with a twist. Financial reporting, they argue, is as much art as science. Savvy managers need to know both how the sources of financial bias can affect the numbers and that sometimes the numbers can be challenged!
T.V. Commercials, images in magazines, and other forms print media often convey meanings that cannot be expressed through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, this book analyzes commercial, political and social issue advertisements and the role of images in cross-cultural advertising.
A panoramic overview of all aspects of advertising from the man Time has called “the most sought after wizard in the business. If there is one book every bsiness pro should have in their advertising arsenal, this is it!
‘One of the most important communication books I’ve ever read. I highly recommend it!’ – Spencer Johnson, author of “Who Moved My Cheese?” and co-author of “The One Minute Manager”.
‘…Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of “Positioning”…’ – David Bohnett, Chairman and Founder of GeoCities.
Heed the advice of successful communicator and buy this book!
A legend in advertising for more than 60 years, John Caples’s classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—Adweek
The man who inspired the hit television series Mad Men, David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages.
An essential guide for bankers, business owners, and students of finance everywhere! The Principles of Banking teaches exactly how the primary requirement of banking—sound capital and liquidity risk management—had been forgotten in the years following the financial crash. Serving as a policy guide for market practitioners and regulators at all levels, the book explains the keys to success that bankers need to follow during good times in order to be prepared for the bad, providing in-depth guidance and technical analysis of exactly what constitutes good banking practice. For non-bankers, this book provides you the insight needed to understand and navigate turbulent banking waters!
In the aftermath of the subprime mortgage crisis and ensuing credit crunch, the world of finance is returning to the fundamentals of valuation and critical due diligence. This involves the use of more realistic assumptions governing approach to risk as well as a wide range of value drivers. While valuation has always involved a great deal of “art” in addition to time-tested “science,” the artistry is perpetually evolving in accordance with comparable companies, precedent transactions, DCF, and LBO analysis. These methodologies are used to determine valuation for public and private companies within the context of M&A transactions, LBOs, IPOs, restructurings, and investment decisions while using a step-by-step how-to approach for each methodology.
Essential desk reference for entrepreneurs, business owners, and operatives.
Powerful new book that reveals how the Internet, ATMs, call centers and smartphones have become mainstream for customers, while banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued innovations and robust technological platforms are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behavior is so rapidly changing, why your mobile phone will replace your wallet all within the next 10 years, and how you can take advantage of it all.
The crash of 2008 revealed that the world’s central banks had failed to offset the financial imbalances that led to the crisis, and lacked the tools to respond effectively. What lessons should central banks learn from the experience, and how, in a global financial system, should cooperation between them be enhanced? Banking on the Future provides a fascinating insider’s look into how central banks have evolved and why they are critical to the functioning of market economies. The book asks whether, in light of the recent economic fallout, the central banking model needs radical reform, or whether it is needed at all.
This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America’s global economic standing. Remember: where there is disparity, there is opportunity!
Praise for The Big Ripoff:
“Politicians like to say that government is on the side of the little guy. But with impressive documentation and persuasive examples, Tim Carney shows how government power and regulation are typically used to assist the powerful.”
-Paul A. Gigot Editorial Page Editor, the Wall Street Journal
“Exposes the dirty little secret of American politics: how big businesses work with statist politicians to diminish the prosperity and freedom of consumers, taxpayers, and entrepreneurs. Carney employs top-notch writing ability, passion for liberty, and understanding of economics to demolish the myth that big business is a foe of big government. Everyone who seeks to understand who really benefits from big government should read this book, as should anyone who still believes that the interventionist state benefits the average person.”
-Congressman Ron Paul U.S. House of Representatives, 14th District of Texas
“Small entrepreneurial businesses are the backbone success of our great economy. They are the biggest job and wealth creators. Is that why big corpocratic behemoth firms collude with big government for a liberal agenda of higher taxes and overregulation that will punish the small risk-takers? Tim Carney’s new book describes how anti-business big business can be.”
-Lawrence Kudlow Host of CNBC’s Kudlow & Company
“Tim Carney explodes the myth that big business and big government are natural opponents. All too often, as he points out, they’re both engaged in a common enterprise: picking your pocket.”
-Ramesh Ponnuru Senior Editor, National Review
A new version of capitalism, grounded in technology and science, is spawning new forms of corporate power and organization that will have major implications for the twenty-first century. Technological creativity is thereby turned into a commodity in new corporate regimes that are primarily oriented toward research and intellectual appropriation. This phenomenon is likely to have major social, economic, and political consequences, as the new corporatism becomes ever more intrusive and rapacious through its control over technology and innovation.
One would be remiss to mention big business without mentioning one of the biggest of them all. Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.
This is the behind-the-scenes story of the financial wizards and bare-knuckled businessmen who created the conglomerates, the glamorous multi-form companies that marked the high noon of post-World War II American capitalism. Covering the period from the end of the war to 1983, Robert Sobel explains why and how the conglomerate movement originated, how it mushroomed, and what caused its startling and rapid decline.
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
what you do for a living is much less important than how you do it.
With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to “be so good they can’t ignore you,” Cal Newport’s clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.
How many times can I say “LOVED this book?” — not enough when it comes to this one.
A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent, the “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice.
- Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional
- The authors include specific activities to jump-start practice
- Doug Lemov is the best-selling author of Teach Like a Champion
In a world driven by immediate gratification, Practice Perfect will help you slow down and put your focus on creating excellence.
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a “social brand” to a fully collaborative and dynamic “social business.”
Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today’s most successful businesses are “ninja innovators.” Drawn from Gary Shapiro’s three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today’s top enterprises, uncovering their ten essential strategies for success.
As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history—Intel, IBM, and Samsung, to name a few—focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.
Business Ethics and Social Responsibility-Top
This review is from: Ethics 101: What Every Leader Needs To Know (101 Series) (Hardcover)
John C. Maxwell, a minister, management consultant, and prolific author of inspirational and insightful business related books, believes that ethical principles can be summarized by the Golden Rule: Do unto others as you would have them do unto you. He documents that this rule, or some close variation of it, is found in all of the world’s major religious traditions.
This is not the book that offers guides to how the definition of ethics can vary from one legal code to another. It is rather a book that offers guides on how to live one’s life and do one’s job with longterm success.
“If you want to do something that will make an impact beyond your own life,” Maxwell writes in summary, “then treat people better than they treat you, walk the extra mile, help people who cannot help you, do right when it’s natural to do wrong, and keep your promises even when it hurts.”
He divides the world into people who “go for the gold” and people who “go for the golden rule” and finds the latter are much more successful in ways that really matter than the former.
This book is an excellent supplement and response to much narrower attempts by lawyers, college professors, numerous professional groups, state government ethics commissions, good government advocates and others to treat ethics as a legal code which one needs legal advice to interpret, honor, or defend oneself from.
Ethics, Maxwell says, is not a complex issue. Ethics is about living a life worthy of self-respect, and the respect of family members, colleagues, and competitors.
This excellent book provides theoretical and practical information to help create organizations of high integrity and superior performance – characteristics more important than ever in todays climate. The text offers ways to design organizations that reinforce ethical behavior and reduce risks based on an “Optimal Ethics Systems Model” which includes ethical job candidates, decision making, training, officers and hotlines, leadership, work goals and performance appraisals, environmental management, and community outreach.
Combining engaging discussions and stimulating case studies, BUSINESS ETHICS brings you a comprehensive survey of business ethics that will guide you toward becoming an ethical professional-even if you’ve never studied philosophy before. Rich with real-world examples and introductions, the text introduces you to important philosophical concepts and principles via a range of perspectives that will help you begin to grapple with the compelling theoretical and practical issues of the evolving commercial landscape. In addition, this edition of the text features an updated two-color design and new pedagogical features.
Business and Corporate Law-Top
Normally reserved for students, we recommend this book as an authoritative introduction to the law, and conceptual overviews of important areas of law, as written by leading scholars. Students, business owners, and even employees can reap the benefit of the authors expert opinions, insight, and experience, with illustrative case studies, case notes, and examples.
“Kent Greenfield demonstrates with remarkable clarity how a series of essential changes in the premises and obligations of the corporation can turn the nature of the beast in very positive directions.” – William Greider, author of The Soul of Capitalism: Opening Paths to a Moral Economy
“Greenfield commences with a reconsideration of the basic and generally accepted purposes and norms of law. The result is as startling as it is enlightening…. A seminal piece of writing that evidences dominance of a vast range of ideas, research, and critical thinking, and puts it into a coherent, well argued, accessible whole.” – Law and Politics Book Review”
Providing expert guidance on the legal frame-work, deal points, and practicalities at each stage of an M&A transaction, Edwin L. Miller, Jr. explores the M&A process from beginning to end, including:
- Corporate finance fundamentals
- Critical early steps in the acquisition process
- How to structure transactions to achieve the best economic result
- Tax considerations for both buyers and sellers
- Key and often-misunderstood provisions in the definitive acquisition agreement
- Acquisitions of public companies—what’s different
- Leveraged buyouts and acquisitions of troubled businesses
Many other books on corporate forms try to cover everything (from selection of entity type to formation, filings, taxes, legalities, etc.) which means they usually just cover these topics in a shallow and frustrating way.
This book covers exactly what it says it covers (meetings, minutes and resolutions) and covers these topics very well, with lots of details, advice, examples and related useful tid-bits. It doesn’t try to be an encyclopedia of everything related to corporations, which is GOOD, it has FOCUS. Also, it’s from Nolo press, a generally better publisher of these types of books in my opinion, and Mancuso has written lots of good business/legal books.
The book is overkill for the typical LLC or small S-corp, but, on the other hand, these are the businesses that are at greater risk of having their corporate veils discarded in court. You can crank down the degree of formality to whatever level you feel comfortable, but at least you’ll have a good idea of how the larger and more professionally-managed corporations document themselves.
A basic, easy to understand overview of corporate law for laymen, business owners, and students of law.
Adam Smith’s masterpiece, first published in 1776, is the foundation of modern economic thought and remains the single most important account of the rise of, and the principles behind, modern capitalism. Written in clear and incisive prose, The Wealth of Nations articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich’s new Introduction for this edition both clarifies Smith’s analyses and illuminates his overall relevance to the world in which we live.
Many current economic commentators across the political spectrum have credited Hazlitt with foreseeing the collapse of the global economy which occurred more than 50 years after the initial publication of Economics in One Lesson. Hazlitt’s focus on non-governmental solutions, strong — and strongly reasoned — anti-deficit position, and general emphasis on free markets, economic liberty of individuals, and the dangers of government intervention make Economics in One Lesson, every bit as relevant and valuable today as it has been since publication.
Ever wonder what it means when the Fed raises interest rates? Or why there are occasional fears of inflation? To the rescue comes this simplified and chatty nontextbook textbook. Using words rather than math, it makes economics accessible, comprehensible and appealing. Wheelan, the Economist’s Midwest correspondent, breezily explains the big picture, including finance, capital markets, government institutions and more. His informal style belies the sophisticated and scholarly underpinnings of his subject. Wheelan champions the often-maligned science: “Economics should not be accessible only to the experts. The ideas are too important and too interesting.” Well before book’s end, highly persuasive yet simply illustrated concepts sway the reader. Complex ideas are demystified and made clear, using familiar examples, such as the price of sweatshirts at the Gap. A chapter on financial markets compares a grapefruit and ice cream fad diet with get-rich-quick schemes. (He wryly offers the mantra “Save. Invest. Repeat.”) Similarly, an explanation of interest rates compares them to “rental rates,” an easy-to-grasp concept.
I have read a few Economics books for beginners, but none came close to this one. In particular, I would like to point out several strong points that clearly put this book above all else:
(1) This book is systematic, clear, and concise. Most of all, everything the author explained is right to the point without any flowery illustrations that plagued most other economic books.
(2) It starts out with a brief look at the major economic events in the 20th century starting from the 30’s, then it deals with Macroeconomics and then Microecomics. The concepts build on one another, so that you will always have a sense of how things are actually connected with one another. The examples are also very vivid and memorable.
(3) The questions that are provided at the end of each chapters are excellent in driving the concepts home.
For those of you who are thinking of buying a beginner’s guide to Economics, this will certainly be my first choice!
Murphy, author and reporter, coordinates with the Harvard Business School, which teaches that entrepreneurship can be taught and learned. The author tells the stories of three 1998 MBAs who started their own businesses, which became successful in 10 years. With extensive interviews of Harvard professors and alumni, the author showcases these three entrepreneurs because they journeyed relentlessly from launching their businesses, through mistakes and failure, then recovery and achieving success, learning important lessons along the way. Murphy presents his 10 rules of successful entrepreneurship, make the commitment; find a problem, then solve it; think big, think new, think again; you can’t do it alone; you must do it alone; manage risk; learn to lead; learn to sell; persist, persevere, prevail; and play the game for life. This is an excellent, thought-provoking overview of entrepreneurship (also serving as an infomercial for the Harvard Business School and its faculty) that uses actual cases to describe the challenges of starting a business and realizing success. –Mary Whaley
“I make all our managers read the The Lean Startup.” —Jeffery Immelt, CEO General Electric
“Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation.”
—Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape
“This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories—not to mention countless practical principles you’ll dearly wish you’d known five years ago.” —Dan Heath, co-author of Switch and Made to Stick
“Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years.” —Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
“The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improve the odds of a startup’s success.”
—Mitchell Kapor, Founder, Lotus Development Corp.
“At Asana, we’ve been lucky to benefit from Eric’s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business.”
—Dustin Moskovitz, co-founder of Facebook and Asana
“Ries’ splendid book is the essential template to understand the crucial leadership challenge of our time: initiating and managing growth!” —Warren Bennis, Distinguished Professor of Business, University of Southern California and author of the recently published, Still Surprised: A Memoir of a Life in Leadership.
From the Back Cover:
You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the business model generation.
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
Seth Godin, Master of Marketing and one of the most successful renegades in business. He is the author of fifteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter.
The Educated Franchisee will show you:
-How to find a franchise that is right for you
-How owning a franchise can create wealth
-Where to find quality franchisors
-What qualities franchisors look for
-How to gather information from franchisees
-How to make sure the franchise makes money
-How to confidently select the best franchise
-The five keys to success in owning a franchise
A must have if you are thinking about franchising!
Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step “how to” book on everything you need to do to create a successful franchise.
Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.
The book will also help you determine if your business is potentially franchiseable. – Reader Review
Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years in system-wide sales. In Grow Smart, Risk Less she describes the process she went through, and will educate you on every stage of the franchising process. From preparing you to make savvy business decisions that are right for your company now and determining whether you have a concept worthy of franchising, to adjusting your business model along the way for optimum growth, Grow Smart, Risk Less will set you on the path to amazing growth!
With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! explains the joys and perils of the franchise model. Joel Libava, “The Franchise King®,” offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business. Through real-world examples, Libava also details what not to do when buying a franchise—errors that could cost you hundreds of thousands of dollars when you’re finally forced to walk away from a failed business.
Lets face it, if you hire, there will come a time when you must fire. Inappropriate attire, lateness, sexually offensive behavior, not to mention productivity and communication issues…these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. “101 Tough Conversations to Have with Employees” offers realistic sample dialogues managers can use to facilitate clear, direct interactions with their employees, helping them sidestep potential awkwardness and meet issues head-on.
A wonderful quick reference for HR professionals, managers and supervisors as well. It will help managers to start off on the right foot with new hires, prevent potentially sticky situations, and is a great resource for issues that might arise. It’s concise and to the point with great case studies and sample performance evaluations.
Managing people is a tricky business–and managers and small business owners can no longer get by without understanding the essentials of human resources. New questions abound. In our increasingly legal-minded age, how much documentation do we need to keep on each employee? What’s the best way to confront complicated personnel issues, and even workplace violence? “The Manager’s Guide to HR” provides readers with a straightforward, step-by-step guide to human resources topics!
Commercial coverages examined include Builders Risk, Businessowners Policy, Cargo, Commercial Auto, Commercial Crime, Commercial General Liability, Commercial Property Insurance, Cyber, Directors and Officers, Employment Practices Liability, Environmental, Equipment Breakdown, Errors & Omissions, Farmowners, Intellectual Property, Medical Malpractice, Product Liability, Professional Liability/Malpractice, Surety Bonds, Umbrella and Workers’ Compensation. Each entry explains what the coverage protects against, who needs it, how it works and what you need to know. Included is a list of selected businesses with extreme exposures.
Insurance is the Rodney Dangerfield of the business world.
Author, risk manager and consultant Rick Vassar has penned an illuminating primer on insurance and risk management in his book, “Hide! Here Comes the Insurance Guy.” The title is a take-off on the notion that, for most people, meeting with an insurance person or discussing coverage is as much fun as a root canal or proctological exam. Vassar tries (successfully) to cushion the blow and counter the stereotype by presenting insurance and risk management principles in a straightforward way that can profit any business professional.
Part of his theme is that most companies have risks that are overseen by someone whose title is not “Risk Manager.” Most companies do not have risk managers but all companies have risk and need to manage it. For these risk managers without title or formal portfolio, Vassar’s book is an indispensable primer and guide. Reading and heeding his advice will save businesses much money, frustration and Excedrin-consumption.
Accidents, natural disasters, theft, negligence – these are things that happen all the time and they can happen to your business at any time. Business insurance is a part of any solid business plan – it’s simply a way to transfer those risks. How much you need to transfer to an insurance company and how much you can afford to transfer are the main questions a business owner has to answer when he decides to buy commercial insurance. The purpose of this book is to try to present a condensed, easy reference version of what business owners should know about business insurance and risk management.
Intellectual Property –Top
“Gollin has done a remarkable job of pulling together a number of disparate threads of thought about the role of intellectual property in innovation. He places his discussion, both figuratively and in the actual construction of his book, between the arguments for and against intellectual property and a discussion about intellectual property and freedom. As to the arguments for and against intellectual property, he wisely states that we need not resolve the tense debate about whether intellectual property is inherently good or bad or even an end in itself. Rather, that the IP system should be seen as a “means to balance public access and private exclusivity.” In the end he revisits this theme and sees the balance as being properly struck “between the freedom of an IP owner to exclude others, and the freedom of others to access the IP-protected innovation.” Fortunately, Gollin does not leave at that. The largest part of the book is devoted to exploring the practical ways in which tensions can be resolved; how the freedoms he identifies can be respected. In his view, as in mine, it is about recognition of the role and limits of IP and securing IP rights and managing them to help organizations achieve their goals. It is this view of IP as a means and not an end of itself that is Gollin’s simple, but powerful, insight.”
–Richard Wilder, Associate General Counsel for IP Policy, Microsoft Corporation
This is an excellent book that I believe can help level the playing field for smaller companies vis-a-vis their larger competitors concerning exploiting the full value of their intellectual property rights. The authors include a chapter addressed to corporate officers and directors concerning potential liability for mismanaging intellectual property. This chapter alone is an eye-opener that ought to be read by every director and officer not only to avoid liability but to enhance share value. The authors have given the reader a seminal work concerning the difficult nature of patent valuation including a method that uses the Black-Scholes option-pricing algorithm (since a patent’s value, like an option, decreases with the passage of time, all other things being equal). This is a highly readable and even entertaining book that makes an excellent primer for anyone interested in the business of intellectual property.
From the Author:
This book is written for the CEOs and other senior leaders of all kinds of organizations as a primer on intellectual property strategy. I wrote it with the aim that someone could read it on a single plane flight, say from New York to San Francisco, or Zurich to Hong Kong. It is meant to be accessible and practical and useful — while grounded in the latest research about the business, economics, law, and culture related to intellectual property.
With this Patent, Copyright & Trademark, you will:
. get clear overviews of relevant laws
. understand the different kinds of protection offered by patents, copyrights, trademarks and trade secrets — and which apply to your work
. get a plain-English definition of every term you’re likely to come across, and
. find the information you need, quickly and easily — all entries are organized by topic and extensively cross-referenced.
This edition has been updated to reflect the latest changes in intellectual property law, this edition provides the latest U.S. Patent and Trademark Office rules and forms. It includes up-to-date discussions of the new “first to file” rule, which promises to revolutionize patent law. Plus, read all new Q&As excerpted from author Richard Stim’s regularly updated blog, Dear Rich.
Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network.
* Compete “network vs. network”—and win!
* Create a “big-small” company that combines scale and agility
* Forge loose-tight relationships with suppliers
* Balance control with empowerment, stability with renewal
* Manage the “bumps” in the flat world—from politics to terrorism
Going beyond simple cultural do’s and don’ts, you will discover:
- how business is really done
- how you can make things happen in China
- the mistake westerners often make, and how to avoid them
- what made these executives successful
Based on her 25 years of supply chain experience, much of it spent living and working across Asia, Rosemary Coates has become an expert on doing business in China. Her own personal experiences in China are interwoven into this book.
50 Lessons’ digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world.
“Dubai & Co. is a must read for any person or company that is interested in capturing the opportunity in one of the world’s fastest growing markets. Having grown up in the Middle East, I can attest that the author has done a spectacular job of highlighting nuances that are essential for doing business in the GCC. I read the book cover to cover in three sittings and surprisingly learned many new facts about my own region. Even if you were born in the GCC, haved lived there for 20 years, or speak Arabic you will be hardpressed not to read this text. Indeed, the book is beautifully balanced in such a way that it sharply dissects through the popular press hype about the GCC and includes some thoughtful points on how the GCC can occupy a larger role in the global economy. In Dubai & Co. A.A. Rehman has written a long-needed book about doing business in the GCC. Not satisfied with a spectacular summary of the history and culture of a much misinterpreted people, Rehman has illuminated the many ways in which understanding the GCC can enrich your business. Just as no corporate strategy should be considered global without attention to the GCC, no business professional may consider him or herself forward thinking without reading this book.” – Reader Review
With his Six Tenets of Global Trade, author Tom Travis will help CEOs everywhere get it right when it comes to global trade. He lays out the most important aspects of trade that businesspeople – especially those of us in the apparel industry – need to know in order to be successful. It’s not easy to manage the numerous elements involved in forging trust-based and profitable trade relationships – relationships that benefit everyone involved. This incisive book helps businesspeople achieve just that. His lessons on branding and social responsibilty in particular are hugely valuable for anyone just entering the worldwide trade arena. And even if you’ve been around the global block a few times, you’ll learn something new and thought provoking. Travis’s book is an essential read for anyone expanding their horizons globally.
Scott A. Edmonds
President & Chief Executive Officer
Chico’s FAS, Inc.
A cult classic that is as applicable as ever. Required reading for any business professional or entrepreneur seeking to expand beyond their borders.
Doing business across national borders is more profitable than ever. In the exhaustively revised fourth edition, Import/Export provides step-by-step guidance to show you how to take part in the booming world economy.
Learn where and how to buy Tax Lien Certificates And Earn Up To 300% Interest! You Will Also Learn How To Purchase Homes All Over The United States and Canada For As Little As 2 or 3 Cents On The Dollar, Free and Clear! This Book Will Teach You The Secrets Of America’s Most Wealthiest Investors. American’s Are Retiring Early Using This Secret.
Whatever your role in investing in new companies, this book can help you reduce your misfires–and supercharge your profits.
Venture Capital Investing shows VC investors and angels exactly how to weed through scores of business proposals and find the gem that will deliver outstanding returns.
You’ll learn how to assess entrepreneurs and their management teams, and systematically evaluate every facet of the opportunity they may or may not present. The authors walk you through assessing financial statements, market niches, and competitive environments; appraising the real value of new product and service innovations; and investigating businesses that are already operating. They also offer expert guidance on improving your odds by building effective partnerships with your portfolio companies.
The authors’ best-seller Venture Capital Handbook is the top book for entrepreneurs seeking funding. Now, in Venture Capital Investing, they’ve created a classic for everyone who invests in small- and medium-sized businesses.
Some of the most valuable material in the book focuses on the difficulties that result from attempting to “untangle” skill and luck. (Many people are unaware of that “tangle.”) Mauboussin suggests that there is “a basic desire to find cause and effect in every situation, whether or not that view represents reality.” He identifies several reasons that help to explain misjudgments. They include the aforementioned desire to see causality where none exists, the regency bias, mean reversion, nd the sample bias. He also has much of value to say about what I characterize as “reverse causality,” indicated by the assertion that wet highways cause rain. How to improve the odds when making an important decision? Be sure to check out “Ten Suggestions to Improve the Art of Good Guesswork in a World That Combines Skill and Luck” (Pages 215-233).
No brief commentary such as mine can possibly do full justice to the scope and depth of material that Michael Mauboussin provides in this volume but I hope that I have at least suggested why I think so highly of him and his work. Also, I hope that those who read this commentary will be better prepared to determine whether or not they wish to read it and, in that event, will have at least some idea of how the information, insights, and wisdom could perhaps be of substantial benefit to them and to their own organization.
Ranging from basic skills to those more advanced, this book gives fledgling managers the help they need to succeed with flying colors, right from the start. “The New Manager’s Tool Kit ” provides a fresh, friendly approach for those charged with the task of supervision. The book encourages readers to take on the challenges of management and provides them with fast, powerful lessons to help them:
increase productivity – unlock hidden talent – work with different types of people – communicate effectively – diagnose problems – coach good or problematic employees – turn on teamwork – avoid burnout – eliminate conflict – nurture the next generation of managers
A must have!
Buckingham and Coffman explain how the best managers select an employee for talent rather than for skills or experience; how they set expectations for him or her — they define the right outcomes rather than the right steps; how they motivate people — they build on each person’s unique strengths rather than trying to fix his weaknesses; and, finally, how great managers develop people — they find the right fit for each person, not the next rung on the ladder. And perhaps most important, this research finally produced the twelve simple questions that work to distinguish the strongest departments of a company from all the rest.
Legenday leadership coach John Maxwell delivers another knockout management tome. John C. Maxwell is an internationally recognized leadership expert, speaker, coach, and author who has sold over 19 million books. Dr. Maxwell is the founder of EQUIP and the John Maxwell Company, organizations that have trained more than 5 million leaders worldwide. Every year he speaks to Fortune 500 companies, international government leaders, and organizations as diverse as the United States Military Academy at West Point, the National Football League, and the United Nations.
42 Rules for Your New Leadership Role (2nd Edition) describes practical and effective actions for you to make a strong start at your new VP, Director, or Manager job. Drawing from extensive interviews with corporate leaders and the author’s 20 years as a strategy consultant and executive coach, these rules form the manual they forgot to hand you when you got that promotion or offer letter.
Brand Against the Machine offers proven steps for companies and entrepreneurs to increase their brand recognition and credibility, and create a cant-live-without, lifelong customer creating business. Discover the currency that makes your brand one that people want to be or want to be friends with! Brand Against the Machine will help you stand out, get noticed, and be remembered.
One of the very first business books I read nearly a decade ago that still influences my professional decisions.
If you were to analyze the ways that marketing has changed in the twenty-first century, you’d discover that it has changed in the same twenty ways that guerrilla marketing differs from the old-fashioned brand of marketing.
1. Traditional marketing has always maintained that to market properly, you must invest money. Guerrilla marketing maintains that if you want to invest money, you can — but you don’t have to if you are willing to invest time, energy, imagination, and information.
2. Traditional marketing is so enshrouded by mystique that it intimidates many business owners, who aren’t sure whether marketing includes sales or a Web site or PR. Because they are so intimidated and worried about making mistakes, they simply don’t do it. Guerrilla marketing completely removes the mystique and exposes marketing for exactly what it really is — a process that you control — rather than the other way around.
3. Traditional marketing is geared toward big business. Before I wrote the original Guerrilla Marketing in 1984, I couldn’t find any books on marketing for companies that invested less than $300,000 monthly. Although it is now true that many Fortune 500 companies buy Guerrilla Marketing by the caseload to distribute to their sales and marketing people, the essence of guerrilla marketing — the soul and the spirit of guerrilla marketing — is small business: companies with big dreams but tiny budgets.
4. Traditional marketing measures its performance by sales or responses to an offer, hits on a Web site, or store traffic. Those are the wrong numbers to focus on. Guerrilla marketing reminds you that the main number that merits your attention is the size of your profits. I’ve seen many companies break their sales records while losing money in the process. Profits are the only numbers that tell you the truth you should be seeking and striving for. If it doesn’t earn a profit for you, it’s probably not guerrilla marketing.
The term that guerrillas use for this outlook is fusion marketing.
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Like most people who run an online business, I have to focus on a handful of marketing strategies, otherwise my time is devoured by marketing and I can’t spend time writing my books. That’s where this book comes in. With 57 marketing strategies, there’s definitely something (or a few things) for everyone.
The author talks about 57 different ways to market your business (both online and off), and with each of the 57 approaches he gives readers an Action Step. I was happy to see strategies that different from the norm (Facebook, Twitter, LinkedIn, Pinterest). Included for those of us who want to branch out a little were ideas for marketing via other Web 2.0 sites, events, fundraising and even radio.
If you’re looking for a second or third marketing strategy to add to your existing plan, pick up this guide. I think you’ll discover something that didn’t occur to you before. I did!
“The Outstanding Organization” is a powerful book that bridges the gap between what many people believe lean is and how it translates to creating a company that stands head-and-shoulders above the rest. Karen’s straightforward wisdom is easily digestible and understood. Her expertise is apparent with many great real-world examples of different organizations that she has worked with over the years. Her practical advice should be embraced by organizations that truly want to be better. I found myself nodding my head in agreement while reading each chapter. One of the concepts that really caught my attention was when she mentioned Organizational ADD. Staying focused and to know if there is a real opportunity is the key. Also, the concept of `switchtasking’ made a big impression on me as I see this occur in many organizations especially in the office, service and healthcare industries. This book and the corresponding website www.outstandingorg.com are a tremendous resource for companies — especially those wondering why their improvement initiatives are not reaching their full potential. – Reader Review
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides.
Kaplan and Norton articulate the five key principles required for building strategy-focused organizations: 1) translate the strategy into operational terms, 2) align the organization to the strategy, 3) make strategy everyone’s everyday job, 4) make strategy a continual process, and 5) mobilize change through strong, effective leadership. The authors provide a detailed account of how a range of organizations in the private, public, and nonprofit sectors have deployed these principles to achieve breakthrough, sustainable performance improvements.
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
Many books on Strategic Management try to include every aspect and become thick and heavy. This book focuses on an easy to understand process, down to the point. It guides you through the different steps from external and internal analysis to developing your core competencies and understanding and key factors of success in the industry. Most strategic plans focus on single business strategies. So does this book. I include this book in the teaching materials in my MBA courses on Strategic Management. The software is a convenient tool for all who are planning strategies. – Verified Buyer
“Written by outstanding academics well-recognized for their expertise on the topic, this long-awaited book is a must have to anybody embarking on the process of global sourcing or seeking to enhance their existing knowledge. It provides a comprehensive conceptual overview of three crucial aspects of global sourcing – strategy, governance, and daily management – supplemented by well-researched case studies and lively examples.” – Professor Natalia Levina, NYU Stern School of Business
“In a truly globalized world, customers are looking not just at delivery excellence from service providers, but also global execution capabilities. Outsourcing providers need to look beyond standardized services to include innovation and transformation capabilities, embedded into their offering. This requires providers to focus on the customer’s business, understand the issues and then provide solutions. This book provides a very good customer-centric view of how providers need to approach the market.” – Girish Ramachandran, Corporate Director – Strategic Business, Tata Consultancy Services
“Outsourcing and offshoring are commonplace terms, but they’re often poorly understood and inexpertly practiced. Yet there is much ‘out’ left in ‘sourcing,’ and even more ‘off’ ahead of us in ‘shoring.’ The Handbook of Global Outsourcing and Offshoring is an intelligent user’s manual – essential reading for those starting out as well as those who find they may have strayed off course.” – Dr. John Hindle, Senior Manager, Global Marketing, Accenture
Outsourcing is the most popular movement of the new global business economy. In fact, the typical executive will soon spend one-third of their budget on outsourcing! Smartsourcing is the next evolution in outsourcing. Traditional outsourcing reduces costs by moving the work to where the least expensive workers are. While that may cut costs, it simply replicates the status quo. Smartsourcing goes a step further by showing companies how to partner with service providers to not only cut costs, but also increase innovation across the full spectrum of their business. Smartsourcing is the first book on the market to be ahead of the curve on one of the most important shifts in business today.
This book and the associated training offered by University of Tennessee is right on the money when it comes to extracting value from buyer/supplier relationships through ‘Vesting’. I’ve been a procurement professional for 25 years and have been responsible for the commercial management of $1B global outsourcing deals. The relationship described by the book does not ‘just happen’ and the book sets up a systematic way to move toward a truly unique – and infinitely more rewarding for both parties – relationship between a buyer and a supplier.
Brought to you by the founder of OutsourceToThePhilippines.com, this clear, concise guide to everything you need to know about outsourcing tasks to the Philippines will set you up for personal and business outsourcing success!
This book is based on the tremendously successful iTunes podcast under the same name, and authored by THE EXPERT when it comes to entrepreneurial outsourcing in the Philippines – Chris C. Ducker – who himself has lived in the country for over 12-years and worked with thousands of Filipino outsourced workers. Chris breaks down processes, shows you job posting and secret hiring tips; as well as gives you information on visa procedures and travel hotspots in the country, as well as much, much more!
Outsourcing is now increasingly used as a competitive weapon in today’s global economy. The Outsourcing Handbook is a step-by-step guide to the whole outsourcing process. It looks at key factors in the success of a project as well as problem areas and potential pitfalls. It provides an objective, repeatable process that allows organizations to maximize returns on outsourcing investments. Unlike most outsourcing books, The Outsourcing Handbook takes a process-oriented, actionable, and structured approach to understanding the intricacies of constructing, managing, and even terminating an outsourcing engagement.
The Black Book of Outsourcing covers every major topic and application of outsourcing, including:
- Outsourcing to meet new business challenges
- Achieving outsourcing operational excellence
- Building new revenue streams through outsourcing
- Using outsourcing to reduce corporate risk
- Developing value-creating outsourcing relationships
- Building a career as an outsourcing professional
Based on Brown and Wilson’s extensive experience working with dozens of companies on every aspect of outsourcing, this book provides the practical tools and information you need to make smart decisions in planning, developing, implementing, and leading effective outsourcing initiatives. Whether managers are concerned about the emotional and political side of outsourcing or the practical side of getting it done, The Black Book of Outsourcing offers comprehensive coverage, practical solutions, proven tactics, and trustworthy advice.
From the business perspective, Ed brings extensive strategic management, marketing, and sales expertise to the platform. He has real-world experience to share. His work experience ranges from retail and sales management positions in his twenties, as president and owner of a manufacturer representative firm in his thirties. Today, Rigsbee is a best-selling author and nationally recognized professional speaker. Throughout his career partnering has been his standard method of operation.
His presentations, based on his mutually beneficial partnering philosophy have evolved through years of research and teaching management, marketing, and selling skills. Ed’s work has earned him favor with corporations and national associations throughout North America.
I came across this book in the small business section of the library, and once I had read it, decided I needed to purchase a copy for my permanent collection. I have been through the partnership anguish described in the book, and I wish I’d found the book earlier because I think my partner and I may have had a chance at working things out had we followed Gage’s advice. I won’t pretend that implementation of his advice is easy, but at least you’ll have a roadmap that helps you and your partner to reduce the risks, get to know each other better, and give it your collective best shot.
As a top executive, you’ve almost certainly forged strategic alliances with other companies. Some of these deals have worked–but many others have likely failed. In fact, companies worldwide launch more than two thousand strategic alliances every year, and more than half never deliver as promised.
The idea of joint ventures and strategic partnerships usually looks better on paper than it does in practice. The execution of the integration tends to be overly complex, lop-sided toward one culture and inefficient. But educator and author Robert Wallace uses his experience as a start-up consultant to create a backdrop for successful collaboration. In his book “Strategic Partnerships” Wallace shares his insights as to how growing companies can maximize synergistic alliances, learn and support each other while achieving better unified results than could be had separately.
“A good basic introduction for anyone considering becoming a commercial real estate broker. The author has an entertaining writing style.” — Jay Jacobsmuhlen, SIOR, Lance Denning Properties, Inc.
Whether you are a business owner about to sign a lease, a real estate professional determined to draft the ideal transaction for your client, or a landlord looking to protect profits and property simultaneously, Negotiating Commercial Real Estate Leases can help you understand
*The obvious and not-so-obvious differences between “standard” landlord and tenant leases.
*Specific negotiating strategies for retail/shopping center, office and industrial leases.
*The critical economic and legal issues at stake in each clause of the lease.
*Which points are most easily negotiated under what situations and which points aren’t worth the time spent arguing.
*What alternative clauses and solutions can be offered to create a deal that works for both parties.
As the basics of term, rent, premises, assignment, maintenance, insurance, default, taxes, alterations, and more are covered, author Martin Zankel uses wit and wisdom to break down confusing legalisms and offer basic negotiating strategies for each situation.
Great book – well written. It can be used as both a quick reference guide for lease and sale transactions, or as a means of understanding the components that it takes to complete an investment analysis.
I like that this book is written by a broker, and so he’s able to write from his daily experience. For example, he speaks to the reasons a customer should consider hiring a broker, but goes the extra step in stating that oftentimes, before you can begin selling your product, you must first be able to promote (sell) yourself to your propsect.
By the author of the bestselling guide, “What Every Real Estate Investor Needs to Know about Cash Flow… ” (McGraw-Hill, 2004) Develop a command of the essential formulas and concepts that underlie income-property investing: * Capitalization Rate * Net Operating Income * Present Value * Debt Coverage Ratio * Internal Rate of Return and much more Here Gallinelli revisits the 37 key metrics from his “Cash Flow” book and guides you through examples that will lead you to mastery of those concepts. He then takes you beyond those formulas to the next level, with detailed case studies of four different properties: * Single-Family Rental * Renovation Project * Apartment Building * Strip Shopping Center You’ll analyze these properties with him and learn to look behind the numbers, to think like a successful investor and to recognize both the opportunities and the perils you might encounter when you invest in real estate.
Learn to establish your business as a green business-starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, and day-to-day operations.
“The New Entrepreneurs is a powerful, timely, and necessary book that introduces the reader to the future trailblazers and captains of industry who are ushering in a new age of sustainability and prosperity. Andrew Heintzman’s passion for his subject is inspiring, and his visionary look at the burgeoning green economy captures a world in transition and offers hope for the twenty-first century.” — L. Hunter Lovins, co-author of Natural Capitalism
Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky Mountain Institute, an independent think-tank on the use of natural resources. In this color illustrated book for business leaders and others, Lovins predicts that if businesses start now to adopt currently available alternative energy technologies at normal rates of return, the US can realistically stop using oil and coal by 2050, for a savings of $5 trillion. The author argues that because the necessary legislation and public policy are already in place for the transition to clean power, the transition can come about through market-based innovation across many different industries. After explaining the true costs of oil and coal, the book focuses on transportation, building design, improvements in industry energy efficiency, and carbon-free electricity generation. The book’s reader-friendly layout includes color photos, charts, and case and example boxes on every page, combined with an accessible writing style. While the contributors are all affiliated with Rocky Mountain Institute, the book’s content has been reviewed by outside experts as well. A web site offers supporting methodological and technical material.
The global economy and our way of life are based on the exploitation of fossil fuels, which not only threaten massive environmental and social disruption through global warming but, at present rates of consumption, will run out within decades, causing huge industrial dislocation and economic collapse. Even before then, the conflicts it causes in the Middle East and elsewhere will be frighteningly exacerbated.
The alternative exists: renewable energy from renewable sources – above all, solar. Substituting renewable for fossil resources will take a new industrial revolution to avert the worst of the damage and establish a new international order. It can be done, and it can be done in time.
Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees selling coworkers on a new idea, entrepreneurs enticing investors to drop their coins, or parents and teachers selling their children on studying, we all spend our days trying to move others. Like it or not, we’re all in sales now. Master the art, particularly as a business owner, or be mastered by it.
SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation’s massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”
Discover the 11 insights that will change the way you think and sell
Improve performance through self-awareness and relationships. Mattson and Seidman–C-level executives at Sandler Training, a world leader in sales training–focus readers on the 11 core principles that can reshape identity and promote professional growth. The Sandler System reveals the insights necessary to shift your own beliefs, behaviors, and attitudes to match those of the highest-earning, most successful sales representatives.
Excel at selling by overcoming the root causes of negative behaviors.Using the framework of Transactional Analysis the study of communication and its effect on human development and relationships-readers will understand how they arrived at the results, good or bad, that they have had up until now. Readers will learn
– Why self-control is a powerful weapon, and how it creates predictably lucrative relationships.
– How to don their armor going into battle, and when to relax in their own castle.
– How to leave their ”inner child” in the car during sales calls.
A companion book to bestseller The Sandler Rules. In The Sandler Rules, Mattson outlined the principles of successful selling. Now he turns those principles inward to teach readers the connection between thoughts and triumph. Find out why strategies and techniques play a secondary role to one’s attitudes and beliefs, fears and scares, perceptions of possibility, and most importantly, self-image.
For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn’t. With hard-won wisdom and empathy, she shows readers:
• the 8 questions everyone should ask up front
• the top 10 traits of the successful entrepreneur
• how to obtain a license and sellers permit
• the best way to create a business plan
• 10 simple ways to get referrals
• the 6 secrets of marketing a business
• smart tips for investing and finance
• ways to avoid burnout
• how to avoid the 7 biggest pitfalls in business
Starting one’s own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.
Whether you’re newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her experience as founder of an award-winning production company, Melinda F. Emerson shows you how in this practical month-by-month guide to getting your business off the ground.
Your shoes are charred from stomping out brush fires. You have nightmares about UFOs—Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar?
Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization, Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around, he improved his mental clarity, health, and relationships and noticed that the more he profited on a personal level, the more his company profited. Tires Plus grew into a $200 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customers—as well as your own—and success will follow naturally.
The author is a law-school grad and business consultant who specializes in working with startups. She has written and edited other books for Nolo. All this comes out both the clarity of the writing and the command of the subject matter she clearly has. The book does a good job of covering all of the basics, and starts wisely with the most important topic: picking the right legal structure (which can save you a lot of pain later in the process). She moves on from there and touches on everything from taxes to marketing. Along the way you will find areas where you need to dig deeper, either with professional help or by getting additional guides (which Nolo of course, is happy to sell you). Nolo has been in this business for 40 odd years and stands out as one of the best in these business of “business self-help” books. One I would suggest as a companion to this is their excellent “How to Write a Business Plan” guide. This book has a section on business plans, but if you are going to be pitching your business to potential investors you’re going to need more. If you are just writing a plan to clarify your business model to yourself (a good idea) this book alone is enough.
Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. I’m a business writer and I read a LOT of business books. Many of them are simply regurgitated fluff. This one is not.
In this bestseller, author David D’Alessandro offers advice for strategically building a brand, as well as a business career. Executive Warfare offers concrete advice for handling all of them, including
- YOUR PEERS: They are the most valuable of allies or the most dangerous of enemies
- THE CEO: Her office is often where the real fairy dust is kept. Make sure you have a good relationship here
- THE BOARD OF DIRECTORS: They won’t judge you fairly if all they see of you is your PowerPoints
- YOUR DIRECT REPORTS: They are your vital organs, so treat them accordingly. And if you find a blood clot among them-excise that person before he kills you
- YOUR RIVALS: It’s not always wise to shoot at them, but if you do, do not shoot to wound
Comprehensively useful! It clearly lays out each and prioritizes each step AND follows up with means to ascertain that step’s effectiveness. Rather than describing from afar, users engage in a clear process that enhances both detailed and global thinking. Grounded in theory supporting a friendly functionality, 10 Steps to Successful Strategic Planning is a valuable tool for business executives. –Brad Wellstead, Founding Princilpal and President, ETHOS Development, Inc.
Barksdale and Lund have taken what can be an overwhelming task developing a strategic plan – and simplified it into 10 practical, easy-to-follow steps complete with relevant examples and worksheets. Any manager, regardless of experience, will find this book an excellent resource to confidently build an effective strategic plan. –Michael Hiatt, Senior Training Manager, Finance Learning and Development, Microsoft Corporation
Fantastic! Whether you are a coach, consultant, or corporate leader Barksdale and Lund’s book provides straight forward, step-by-step tools, techniques and worksheets for performance driven strategic planning, analysis and execution. If you ve ever been told you need to be think more ‘big picture’ or be more visionary or strategic, or that you re too much into the weeds then buy 10 Steps to Successful Strategic Planning now–you won t regret it! –Johanna G. Rowan, Executive Coach, EMBARQ
Team-Based Strategic Planning uniquely describes the strategic planning process and the ways of facilitating the development of a strategic plan and its implementation. It is “how-to-do” book profusely illustrated with planning techniques, facilitation guides and real world examples of the planning and strategy efforts of dozens of organizations. The book is a professional best-seller and sold 25,000 copies in hard cover 1964-2010